You can keep your
On this day,
Reddi-Wip was invented by Aaron "Bunny" Lapin. During the war years, Lapin sold a whip cream substitute called Sta-Whip door to door. Real whip cream was hard to come by because of war rationing. No one liked the substitute but what could you do? Nothing. That's what. A whole hill of big fat nothing. So shut up and eat your Sta-whip. Or at least that's what everyone BUT Lapin thought. Lapin noticed perishable dairy luxuries like whip cream could be stored but once you opened a can you pretty much had to use the whole product at once.
In his spare time, Lapin liked to tinker. In the '40s he
perfected an aerosol valve. Lapin realized his aerosol valve would solve the
storage/reuse problem. Putting two and two together, he first came up with
3.8. He tried to market spray-on chocolate. It didn't catch on. Remembering his
days selling Sta-Whip, he hit on real whip cream in a spray can. Ah ha! He
introduced Reddi-Wip in
Word of this miraculous whip began to spread and by the
early '50s Lapin was selling it all across
Lapin tried to introduce other spray-on foods like spray-on milkshakes and spray-on margarine. Oddly enough, consumer acceptance was low for these products and they failed. But spray-on whip cream? Well, the uses were so varied, how could this product not be useful? Unlike spray-on margarine, you could spray whip cream on cake, ice cream, cookies, and your lover's genitals.
Lapin lived to the ripe and well-preserved age of 85, dying in 1999. He lived long enough to see his Reddi-Wip invention named by Time magazine as one of history's 100 greatest ever consumer products. Beats the ass off of Q-Tips, that's for sure. Please note, Lapin never ever was responsible for spray-on cheese or spray-on hair. Lay your blame elsewhere, you enemy of freedom.
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Copyright 2004 Karl Mamer
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